Started her working career at Boot pharmaceuticals where she was responsible for the MRP, inventory, purchasing and production scheduling. After leaving Boots, Denise took over the running of VASoft a family owned telephony development company in South Africa. Denise continued to lead the company until the family immigrated to Canada in 2011. During her time at VASoft, Denise was responsible for all aspects of the business, from sales, to training, human resource, business tools, finance and marketing. Being the CEO of a small family business ensures tenacity, creativity, and the ability to resolve any problem. Her relationship skills, customer care expertise, technology understanding and all-round business experience, ensures she is well poised to lead awarewear into the future.